Wiley Publishers Bets on NFTs with First-Ever Author Trading Card

Reprinted with permission — New York, New York: Wiley (JW.A) is excited to partner with Jon Fisher on the inaugural release of an NFT author trading card. We are proud to work with a visionary on this pioneering technology and look forward to continuing to explore what it means for the future of books and publishing. At Wiley, we’ve been innovating for over 200 years to improve lives with knowledge and learning, and we’re thrilled to work with Jon to carry this mission forward – here, through an NFT that features text from Jon’s University of San Francisco commencement speech, which inspired his upcoming book, “I Took the Only Path To See You”.

Appearing on Entrepreneur magazine’s Action & Ambition podcast over the weekend, the author NFT drew bids from a number of ETH holders:

  • Facebook
  • Twitter
  • Buffer
  • reddit
  • LinkedIn
Bid list from OpenSea.io

In an email, Brian Neill, Acquisitions Editor at Wiley Publishers wrote:

We initially began working with Jon on a book project, titled “I Took the Only Path To See You”, which we are very much looking forward to publishing this Fall.

When Jon approached us with the idea of experimenting with an NFT, both as a means to promote his upcoming book and to create a new market for authors across all of publishing, we were excited to collaborate in this relatively new medium and explore its potential to help shape the future of book promotion and publishing.

He added:

Jon has a built a long career as both a pioneer and an innovator. It’s that very reputation that inspired his now-viral commencement speech at USF, which informed his upcoming book and which will breathe new life as an NFT.

Brian Neill, Content Acquisitions Editor at Wiley Publishers

For those looking to bid on the auction, the NFT at OpenSea is at this link.

BlockTelegraph News will update this story as it develops.

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