Want to Become a Miller Lite Beernament? Now You Can with Miller Lite and TerraZero in the Metaverse

Meta Lite Bar
Miller Lite is Reopening the Meta Lite Bar This Holiday Season in Decentraland

Miller Lite and TerraZero Technologies Inc., a vertically integrated Metaverse technology company, continue their partnership by transforming the “Meta Lite Bar” into a Holiday experience in Decentraland.

Not sure what your avatar should wear this holiday season? Miller Lite has you covered. Come to Miller Lite’s Meta Lite Bar, built by TerraZero, starting on December 19th, and receive two exclusive wearables for your avatar – a Miller Lite knitwear sweater, and a virtual beer ornament or Beernament you can wear on your head. Not sure what we’re talking about? See the picture above. Now Miller Time can transform the way you look in the Metaverse.

The wearables can be achieved through a special collection quest built in the Meta Lite bar, and Miller Lite will also be hosting a sweepstakes where one lucky winner will receive a Beernament IRL. Open only to legal residents of the 50 US/DC, who are 21 years or older. Click Here for Official Rules, including how to enter, how to enter without a purchase, odds, prize details, and restrictions.

Players can jump into the launched, “Meta Lite Bar” experience Decentraland at www.decentraland.org. Coordinates start on December 19th, 2022.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in our Beer Print and 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

About TerraZero Technologies Inc.

TerraZero Technologies Inc. (“TerraZero”) is a vertically integrated Metaverse development group and leading web3 technology company specializing in helping brands create immersive experiences.

The Company’s Metaverse-agnostic vision is to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, Metaverse platforms, and web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavours together as one.

TerraZero owns digital real estate for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company’s businesses are segmented into five divisions:

  1. Immersive experience creation in existing or private virtual worlds
  2. advertising
  3. data analytics
  4. events and marketing
  5. infrastructure.

TerraZero aims to support the community, foster innovation, and drive adoption.


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