Upland Partners with UNICEF Brazil in Support of Web3 Education


Upland, a leading metaverse platform mapped to the real world has teamed up with UNICEF Brazil to support Web3 Education and training opportunities in Brazil. The unique partnership was announced yesterday with an NFT sale for the holidays. All proceeds of the sale will go towards youth education programs in Brazil. 

The partnership is designed to be a new social project and Web3 academy that meets the urgent need for expanded education, training, and employment opportunities for young people. Brazilians between the ages of 18 and 24 will have access to training that will help bridge the link between secondary education and professional training. 


“In the past four years, we have seen thousands of stories of Upland users realizing financial success because of their web3 knowledge,” says Idan Zuckerman, Co-Founder and Co-CEO of Upland. “In partnership with UNICEF, we’re excited to create an opportunity for Brazil’s youth to learn how to create the same opportunities for themselves through a multi-touch web3 experience showcasing fun, innovation, entrepreneurialism and community, as well as a real world academy to support them first hand.”  

Web3 Education is paramount for the future

This partnership aims to educate thousands of young adults in Brazil, providing them with valuable skills that are vital for future in  ensure that thousands of Brazilian young adults are educated in the industries of the future. Program participants will learn the skills to contribute to the new virtual community-driven environment of virtual worlds.

The education program content is curated by UNICEF’s One Million Opportunities (1MiO) initiative, powered by Upland. Led by UNICEF Brazil, the (1MiO) initiative is a multisectoral articulation between private sector, governments, civil society and youth creating opportunities for professional training, employability and income generation  for young adults (from 14 to 29 years old) in situations of vulnerability. The students will be trained in five different competencies, including foundation skills, job specific skills, digital skills, entrepreneurship and transferrable skills.

As a part of the partnership launch, Upland will host a holiday sale for its 3 million + community members to purchase exclusive UNICEF- and holiday-inspired digital goods for their virtual properties. 


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