Upland and FIFA have today announced a multi-year partnership. Upland players and football fans globally can collect, trade and own FIFA digital assets and game video highlights. It is aimed at providing fans with a stepping point into the metaverse to explore all aspects of Web3.
https://twitter.com/UplandMe/status/1590322691831394304?s=20&t=EidN1–Ck61v0dR4LklKOA
Upland is an open web3 platform for the metaverse mapped to the real world. The company’s mission is to build one of the leading and most dynamic communities through a strong entrepreneur economy. This metaverse allows players, creators, developers, and brands to develop goods and experiences.
Through the experience, football fans will learn how to participate and contribute to the virtual community-driven environment. A broad variety of activities in Upland during and between tournaments will support the education efforts. As in the real world cup, there will be plenty of opportunities for fans to support their favorite teams.
Upland will work with FIFA to create fun, gamified experiences in the largest open metaverse mapped to the real world with over 3 million registered accounts. For FIFA World Cup Qatar 2022™ a fully constructed replica of the Lusail Stadium alongside a FIFA World Cup™ branded village, shops, and showrooms, will be added to their real-world addresses in Upland which fans can visit virtually.
Enhancing fan engagement in a virtual world
Upland also introduces a collection game for the football fans, with a limited number of mystery bundles at multiple rarities available. They include country specific team crests, boots, shirts and historic Official World Cup™ logos, posters, and mascots so that fans can complete digital collection albums across all thirty-two (32) country teams represented.
Other core game mechanics include the possibility to obtain special mementos of this year’s tournament; including video highlights of the games which cannot be purchased directly from Upland.
Fans can now add buildings and prominently display their country flags in the 22 existing cities that are mapped to the real world in Upland.
The FIFA World Cup™ journey culminates with the final on December 18, 2022 and as the world celebrates the winner in reality, so too will Upland. Upland will announce its first ever capital city for the winning nation, and the legacy of the FIFA World Cup Qatar 2022™ will remain intact in Upland.
