Upland and Nowhere Announce Partnership to Transform Social Engagement in the Metaverse


Upland Metaverse has announced a new partnership with Nowhere to re-imagine digital interactions in the metaverse. Nowhere is a virtual gathering platform that combines video chat and game play.

This unique partnership is designed to push the boundaries of human connection in the metaverse. Upland prides itself in offering shared experiences, games, entrepreneurial opportunities, and immersive social environments together.

Together, they are introducing an exciting new concept called ‘Cafes,’ bringing immersive experiences to life. The collaboration represents a major milestone in Upland’s mission: to establish itself as the ultimate home and hub of the metaverse, driving a vibrant digital open economy.

Upland is renowned for its captivating metaverse. Players, creators, developers, and brands come together to build games, create virtual goods and experiences, monetize assets, and provide entertainment. With the integration of NOWHERE’s technology, Upland users can mingle in immersive spaces called Cafes without ever leaving the platform. These Cafes are location-based social areas that offer a range of interactive features.

“We are thrilled to introduce Cafes as a major milestone in our vision to enable communities to easily connect and share experiences in Upland,” says Idan Zuckerman, Co-Founder and Co-CEO of Upland. “With this innovation, we are solidifying our position as a leader in the metaverse by expanding the opportunities for our communities and brand partners to fully immerse themselves in a 3D environment. And Cafes are just the beginning.”

Furthermore, one of the unique aspects of Upland’s Cafes is that they are constructed on properties that are geographically located on the real-world Upland map. Upland users can enter Cafes with their personalized avatars, dressed in unique digital wearables from a library that includes designs from various Upland partners.

Jon Morris, Co-Founder and CEO of NOWHERE, expresses his excitement about the partnership, noting:

“We’re thrilled to bring our technology to Upland. It marks a milestone for the metaverse — you’re hanging out with people from all over the world inside an immersive cafe looking out on a player-generated virtual city mapped to the real world. We hope this will strengthen the community and look forward to the exciting opportunities that will arise from this partnership.”

Thanks to NOWHERE’s cutting-edge 3D technology, Upland users will soon have the ability to build, customize, and operate their own global Metaventures on an unprecedented scale. By combining Upland’s engaging virtual real estate game with NOWHERE’s user-friendly virtual gathering platform, Upland and NOWHERE are poised to become a vibrant hub for virtual communities globally.

Transforming Social Engagement in Virtual Environments

The rise of the metaverse is transforming how we interact and experience the digital realm. Furthermore, the borderless metaverse allows us to connect with global communities like never before. It offers a way to collaborate, exchange ideas and engage using our avatars in fun online spaces.

This partnership will allow for a new level of self-expression and empowers individuals to showcase their virtual identity. As well as providing entertainment and economic opportunities, the metaverse needs to be a safe place to reshape our online social engagement.

Upland and Nowhere are closing the physical versus digital divide, making metaverse socialisation more seamless. With immersive experiences, users can express themselves authentically.

Communities can now hangout, network, provide support, chat and use their combined skills to drive new opportunities. Many of us are limited with physical constraints and the metaverse can help in this regard. It is reshaping socializing and has the potential to transform society.


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