Newly appointed Chief Marketing Officer (CMO) brings extensive experience from the traditional gaming space (Ubisoft / Rockstar Games) and Web3 gaming (Alien Worlds) to Aavegotchi
Pixelcraft Studios, creators of the innovative crypto collectible game, Aavegotchi, is pleased to announce the appointment of Nigel Carlos as Chief Marketing Officer. Carlos brings a wealth of knowledge and expertise to the role.
“We are delighted to have Nigel join our team as Chief Marketing Officer. His leadership skills, industry contacts and output of first-class communications will be a huge asset this year and beyond,” says Coder Dan, CEO of Pixelcraft Studios.
With over 15 years of experience in leadership positions at global advertising agencies, advising scale-up blockchain projects – Carlos comes to Aavegotchi with a proven track record of success in the web3 games industry. Prior to joining the company, he served as Director of Marketing for Dacoco, publisher of Alien Worlds, one of the most played metaverse platforms globally (currently the largest decentralized NFT metaverse by monthly active users source: DappRadar) and a founding member of the Open Metaverse Alliance for Web3 (OMA3).
Carlos led the strategic direction of world-class brand marketing and drove business growth with impactful multi-channel strategies. He also planned and executed campaigns with established game studios like Ubisoft, Sega and Rockstar Games in previous agency roles.
“Nigel’s background in marketing for both traditional and web3 games make him the perfect fit for our CMO position. We are extremely excited to bring him on board and look forward to taking Aavegotchi’s marketing efforts to new heights with his expertise,” says Jesse “gldnXross” Johnson, COO of Pixelcraft Studios.
In his new role, Carlos will oversee all company marketing initiatives, including strategy development, branding, partnerships, community growth, and public relations.
“ The team at Pixelcraft Studios are seasoned pros with a long term roadmap that truly sets a high bar for the future of Web3 gaming. Their grand vision aligns with my outlook on mass crypto / blockchain adoption and I believe that together we will onboard many more gamers into the Aavegotchi ecosystem and convert the masses into web3 believers,“ says Carlos