Swiss Bank Sygnum announces the opening of the first metaverse hub 


Sygnum announces a new metaverse hub in Decentraland. The Swiss bank is focused on empowering its customers to invest in digital assets. The new Web3-focused portal will provide Sygnum with access to the emerging $5 trillion economy. 

Furthermore, the three-story hub will feature a CryptoPunk receptionist, and an interactive NFT gallery, by a Swiss bank in the virtual equivalent of New York Times Square. It will be located in the virtual equivalent of New York Times Square.

The Decentraland hub is Sygnum’s Web3 portal to the emerging USD 5 trillion metaverse economy, and it features a CryptoPunk receptionist, interactive NFT gallery and event space.

“Metaverse investment is ramping up, powered by crypto-enabled retail transactions and a new generation of users completely at home with socialising, shopping and working in virtual spaces. Our new metaverse hub is the natural place to showcase Sygnum’s Web3 innovations and provide a trusted entry point for investors into the fast-growing Future Finance economy,” says Martin Burgherr, Sygnum Chief Clients Officer.

Participating in an always-on virtual world 

As the shift towards remote work and hybrid working opportunities becomes the norm, it has shaped how we connect within digital spaces. Furthermore, consumers have been catapulted into e-commerce and are now familiar with all forms of online buying. The metaverse is the future version of the internet that allows users to interact and share their online worlds.

Organizations are interested in discovering new opportunities in the metaverse. Many brands today are actively exploring virtual worlds to find their new homes. Within the metaverse users can interact with services, play games, work, earn, shop and develop new skills.

The physical world and virtual worlds are merging with the potential to deliver new experiences and enhance online activities.  Not only does a presence in the metaverse give banks an opportunity for increased brand awareness it also allows them to tap into new markets.

Furthermore, the younger generations are familiar with NFTs, gaming and the metaverse. Positioning banks within these virtual worlds could help them to bridge the gap between offline retail banks and new online ways of managing finances. 

Sygnum, the Swiss bank, will officially launch its Decentraland metaverse hub with a live stream event on 27 September 2022 at 11am CET.


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