Privacy by Design: Embedding Privacy Principles

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Privacy by Design: Embedding Privacy Principles

In this article, we delve into the realm of integrating privacy by design principles into product development, with four insightful answers from CEOs and Co-Founders. From the user-controlled encryption of Verida Network to the trust-building anonymized recommendations, discover how these leaders are championing privacy in their product development processes.

  • Verida Network’s User-Controlled Encryption
  • Orchestration Platform’s Privacy Measures
  • Introducing BusinessClass.com’s Private Traveler Mode
  • Anonymized Recommendations Build Trust

Verida Network’s User-Controlled Encryption

The Verida network prioritizes user privacy and data security. Verida storage nodes are open-source and can be self-hosted. Users can choose which node to store their data on, meaning that the legal and policy issues around data sovereignty are addressed.

We encrypt user data end-to-end. The private key, stored in a local device, is used to encrypt the data before we send it to the Verida network for storage.

Encrypting your data when it’s not in use makes it harder for hackers to access the human-readable data. If the encryption is done on the user’s device, the user has control over their keys and can verify that their data is being encrypted.

Chris Were
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Chris Were
CEO, Verida


Orchestration Platform’s Privacy Measures

As an orchestration platform, we process companies’ datasets, so privacy and security have to be at the forefront of our minds at every stage of the product development lifecycle.

There are a few design characteristics that we put in place to guarantee privacy:

  • Anytime secrets, credentials, or passwords are entered into the platform, they disappear upon saving and can never be revealed again in the UI.
  • When we log environment variables, we don’t actually show the values. We just return “XXX”.
  • We designed the platform with containerization and ephemeral storage in mind to ensure that data gets automatically deleted and can only be accessed by the workflow that generated the data.
  • We open-source our templates so everyone can see what’s running under the hood. This ensures that data teams can verify we’re not accessing or logging their data.

The key benefit is that we build trust with prospective clients so they feel more comfortable using our platform due to our design principles.

Blake Burch
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Blake Burch
Co-Founder and CEO, Shipyard


Introducing BusinessClass.com’s Private Traveler Mode

This is exactly something that we are working on right now and will release shortly. At BusinessClass.com, we are introducing “Private Traveler Mode” to safeguard user privacy. This innovative feature ensures anonymity by anonymizing search queries, encrypting all communication, and acting as an intermediary during booking, shielding personal data from travel providers. Automatic data deletion post-trip ensures no trace remains.

Benefits include heightened privacy, peace of mind, reduced targeted advertising, protection against identity theft, and the freedom to explore without concerns. This exemplifies our commitment to privacy by design, offering travelers a secure and discreet way to plan and book their journeys, making BusinessClass.com the go-to platform for luxury travel privacy.

Adeel Khan
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Adeel Khan
Product Manager and Travel Advisor, BusinessClass.com


Anonymized Recommendations Build Trust

One way we’ve integrated privacy by design is in our personalized recommendation engine. You know, the AI tool that suggests, “If you liked Harry Potter, you might love Percy Jackson.” While this engine collects user data to make recommendations, we’ve engineered it so that all data is anonymized and encrypted from the get-go.

Why does this matter? First off, it’s about trust. When customers know we’re taking steps to protect their privacy, they’re more comfortable browsing, rating, and reviewing. It’s like providing a cozy, secluded reading nook in a bustling digital bookstore.

So, in a nutshell, privacy by design helps us offer a personalized yet secure experience. It turns out you can judge a book—or at least a book business—by its cover when that cover is built with privacy in mind!

Vikrant Shaurya
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Vikrant Shaurya
CEO, Authors On Mission


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