OnChain Studios Announces Global, Multi-Year Partnership With Mattel for Its Cryptoys NFT Platform

Mattel’s iconic brands expand into the metaverse as the only toy company to partner with OnChain Studios

Miami – OnChain Studios has announced a global, multi-year partnership with Mattel for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain. The partnership, OnChain  Studios’ first and only with a toy company, will bring Mattel’s iconic brands into a collectible, interactive world  through Cryptoys’ expansive and playable universe, ushering in a new era for the toy and game industry on the  Flow blockchain. Unlike static NFT projects, Cryptoys are animated, playable collectibles that come to life the  moment they’re unwrapped.

“Mattel shares our deep passion and innovative mindset for creating the future of play for the next generation,”  said Will Weinraub, CEO and Co-Founder of Cryptoys parent company OnChain Studios. “Playable and  interactive NFTs will be the first foray into Web3 and blockchain for millions of people, and we want Cryptoys to  be the on-ramp that makes it fun and easy for everyone to collect and play.”

“As owners of one of the largest portfolios of children and family entertainment franchises in the world, and as  the first toy company to launch NFTs, we see incredible opportunity in the Metaverse for our cherished brands  and iconic IP,” said Richard Dickson, President and COO of Mattel. “Mattel is continually stretching and scaling  our brands to find the bridges between traditional toys and what’s next. We are excited to be expanding in this  fast-growing space and to be the only toy company partner on the Cryptoys platform, giving fans of all ages  new ways to be inspired by the Mattel brands they love.”

Cryptoys’ summer 2022 launch will feature original character drops, followed soon by the first of many Mattel  drops, including some of the company’s most beloved and iconic brands and characters. Financial terms were not disclosed.

Cryptoys is a revolutionary new NFT (non-fungible token) platform that combines toys, gaming, and  entertainment to create an expansive playable universe. The 2022 launch will introduce animated collectibles  that come to life the moment you unwrap them and usher in a new era for the toy and game industry on the  Flow blockchain. Cryptoys is poised to elevate and expand the NFT marketplace by making it fun and easy for  everyone to collect and play. Cryptoys is reimagining the future of play. Learn more at Cryptoys.com.

About Onchain Studios: 

OnChain Studios was formed with a clear mission to engage, entertain, and empower the next generation of  NFT (non-fungible token) collectors of all ages around the world. CEO Will Weinraub was inspired by his  daughter’s obsession with collecting physical surprise pack toys when he co-founded OnChain Studios in 2018  with CTO Emilio Cueto, CXO Alfonso Martinez, CCO Freddy Oropeza, and COO Jhonathan Torres. Together  the team is reimagining what a world-class toy company looks like in the future with the studio’s flagship digital  product, Cryptoys. 

About Mattel:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family  entertainment franchises in the world. We create innovative products and experiences that inspire, entertain,  and develop children through play. We engage consumers through our portfolio of iconic brands, including  Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the  Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license  in partnership with global entertainment companies. Our offerings include film and television content, gaming  and digital experiences, music, and live events. We operate in 35 locations and our products are available in  more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its  founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of  childhood and reach their full potential. Visit us online at mattel.com.


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