Not For Everyone (N4E.) is pioneering the next big vertical in crypto, tapping into a multi-billion-dollar market in luxury fashion and blockchain integration. With the global luxury market forecasted to reach $500 billion by 2030, and Web3 and NFT markets valued at over $40 billion, N4E. bridges these high-growth sectors by introducing a groundbreaking framework for cultural development within the Solana ecosystem.
N4E. merges prêt-à-porter, blockchain technology, and community-driven experiences to set the foundation for authentic expression in Web3. With the tagline “Not For Everyone,” this new blockchain-based brand dares you to wear its clothes, decoding new cultural landscapes proudly.
Designed in the heart of New York City and produced in Europe, the collection sources refined fabrics from Como, Italy, and collaborates with factories from Portugal and beyond. The upcoming N4E’s Genesis NFT/phygital collection, the Prologue Box, promises to grant holders exclusive redemptions for physical luxury merchandise and evolve into the Prologue Pass, a core membership token for the Web3 community. N4E.’s Collection 1 drop is set for early 2025 following the Prologue Box. Expect classic lounge shirts, oxford shirts, tracksuits, scarves, and refined streetwear in gender-neutral sizes featuring original prints, trending designs, a touch of elegance, and a hint of rebellious attitude.
N4E. emerged from the friendship of two early blockchain enthusiasts. Palmer, a.k.a. Bitcoin Palmer, and Hugh Flood met at BTC Miami in 2019, where they were both involved in DeFi projects, building DAOs, and leading tech startups.
Their connection grew stronger through a mutual passion for fashion, swapping stories about thrifting and selling vintage items from iconic brands like Ralph Lauren, Christian Dior, Fendi, and ’80s-era Gucci. In high school, Hugh launched an early fashion tech venture, the Trend Setter app, while Palmer started his first business on Facebook, reselling sneakers to high-end customers. Their shared interest in blending technology with fashion naturally sparked a desire to collaborate and explore new opportunities together.
A strategic advisor and early investor in multiple industry-defining protocols such as Berachain, Parallel, particle, and more, Palmer has scaled projects from inception to $100M+ market caps. A member of PleasrDAO, founding member of Butterfly DAO, and former core team member at Badger DAO, his influence spans both DeFi and NFT ecosystems.
With a history degree from Northeastern University, Hugh started his career in finance, then moved to tech start-ups, working at ConsenSys in 2019 and web3 Venture Capital. Hugh has been a core team member of multiple EVM DeFi projects from 2020 to 2023. His photography artwork was recently shown at the NFC Lisbon art fair in May 2024.
Forward-thinkers and cultural rebels, Hugh and Palmer channeled their passions for entrepreneurship and innovative style into creating a fashion brand. N4E. embodies their drive to push boundaries and commitment to the Cypherpunk movement’s radical ideals.
At the core of the brand’s mission is the desire to transform encryption into aesthetics, delving deeper into blockchain technology and finding positive meaning for conscious individuals. While technology is often seen as dystopian, N4E. uncovers the innate beauty hidden in the silicon wafers powering our world. N4E’s original prints and textile patterns are derived from microscopic photographs of discarded microchips and CPUs.
From a remote wood cabin in Rhode Island, N4E. lab has built a vast image bank of photos, revealing infinite abstract lines and sophisticated hues. The result is both unusual and decadent. Ty Hunter, Beyoncé’s longtime stylist, is among those eagerly awaiting N4E’s public launch. As he saw the sample collection displayed at Showroom 7 in New York, he mentioned: “I love things that don’t make sense. I love the contrast of mixing stripes with microscopic prints. You don’t necessarily know what you’re looking at ‘cause it’s not for everyone to understand.’”
