Gala Games Teams Up with Upland as Partner for the Ethereum Interoperability Portal


Gala Games, a leader in Web3 entertainment and gaming, announces a partnership with Upland Metaverse today. VOX, under the Gala Games umbrella, will be Upland’s first Ethereum partner in the platform’s Ethereum interoperability portal that will continue Upland’s mission of building an open economy.

Upland is the largest property-trading, city-building metaverse platform that empowers players to become metaverse entrepreneurs. Through the partnership with VOX, collectible ERC-721 NFTs will integrate into the Upland ecosystem and open economy using Upland’s NFT portal. 

The Gala-Upland collaboration is setting the foundations for the partners’ shared vision of an open metaverse that allows for the interoperability of assets. True ownership in the digital age is a fundamental tenet of Web3. Allowing users to transport their assets across platforms strengthens true ownership, as well as the VOX and Upland ecosystems.   

Upland will have a headquarters in the VOXverse, a forthcoming metaverse created in partnership between Gala Games and the founder of SIMS Will Wright. Additionally, VOX will have a presence in Upland with a metaverse building, stores, and developer shops leading to experiences and games.

“Uplanders” welcomes the VOX Community with several fun engagements, including: competitive city openings, treasure hunts, car racing (Alpha), as well as collaborative activities such as the joint construction of sports stadiums with exciting Upland partners like FC Porto or the NFLPA, and by creating nodes and neighborhoods where like-minded people work towards common goals.

Collaborating for new storylines in the metaverse

While the VOXverse is being finalized, fans will be able to play VOX Odyssey, a text-based choose-your-own-adventure game that will be playable in the Upland Discord. VOX Odyssey allows users to take their VOX on quests and adventures while collecting resources. Part of the VOX-Upland collaboration will include Upland-specific storylines that will be revealed at launch.

James Olden, Chief Strategy Officer at Gala Games, shared this on the partnership with Upland: “Upland’s success in the blockchain gaming/metaverse space hasn’t gone unnoticed and it’s exciting to bridge our worlds and communities together – chasing our shared goal of true interoperability and moving the space forward in a meaningful way. We welcome them with open arms into the VOXverse and are eager for VOX to begin exploring Upland in various ways as well. Beyond excited to see where this goes.”

Idan Zuckerman, co-founder and co-CEO of Upland: “From the start we believed that working closely together with like-minded platforms to create interoperability will be the key for the future success of an open metaverse. We’re excited to partner with VOXverse who share this vision, and to have the Gala Games and Upland communities come together to co-create and co-build on the two platforms.” 


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