Attending the Decentraland Metaverse Music Festival? JoinTerraZero and Miller Lite’s Rooftop After-Party!

TerraZero Technologies Inc--TerraZero Technologies- Inc- Deploys
Miller Lite’s “Meta Lite Bar” is the first-ever brand hosted bar in the metaverse (CNW Group/TerraZero Technologies Inc.)

TerraZero, a Vancouver-based Metaverse development startup, announced it has joined forces with Miller Lite to host an after-party for Decentraland’s Metaverse Music Festival. The “Meta Lite Bar” will take place from November 10th to November 13th, the days during which the festival will be taking place.

Those attending will enjoy world-class entertainment, networking, and more at the bar, which now features a recently-open garage and concert area. With participation from artists like Devault, Wuki, Wobblebug, Win and Woo, Elohim, Pluko, and Autograf, the after-party is sure to cater to everyone’s musical tastes.

The Meta Lite Bar opened in Decentraland back on February 13th of 2022, becoming an immediate success in the decentralized Metaverse, especially among Miller beer fans looking to win free beer. Now that TerraZero has joined for 3 days of celebration, those joining the party will also enjoy exclusive Metaverse wearables to further enhance their experience.

“Our partnership with Miller Lite continues to show how a brand can activate in the Metaverse and Web3 space with a unified approach over the course of a full calendar year,” said Ryan Kieffer, TerraZero’s Chief Metaverse Officer. “For this event in particular, we have been able to work strategically with more artists bringing in a wide variety of fan communities into the Metaverse. Purposeful and methodical planning by brands is key to long term success, and Miller’s approach has been spot on.”

Ever since being founded in 2021, TerraZero has focused its business model on Metaverse product and service development, helping brands all over the world to increase engagement through virtual worlds. From offering prefabricated buildings to virtual land rentals to brands like Miller Lite, Bacardi, Atlantic Records, Estée Lauder, and Limitless VPN, TerraZero has become a major force behind the growth of the Metaverse.

“Miller Lite is embracing their position to create incredible entertainment experiences,” said Brandon F. Johnson, TerraZero’s Chief Experience Officer (CXO), about Miller’s vision for the Metaverse. “With the Metaverse, an artist can be on tour, releasing content, and bringing their likeness to life in unique experiences for their fans, all at the same time–keeping the connection between fans and artists ‘always on’ through brands like Miller Lite. ‘It’s Miller Time’ in the Metaverse now leads to unlimited creative possibilities.” 

Decentraland’s Metaverse Music Festival has made ripples across the decentralized and centralized world as one of the biggest music festivals in the world. By bringing together over 150 global artists like Ozzy Ozbourne, Soulja Boy, Dilion Francis, and Björk, Decentraland and Kraken have put the Metaverse in the global spotlight. Just like other giant music festivals, Decentraland’s MMF will count with different venues catered to each artist and fanbase’s style.

While discussion around the Metaverse has slowed down over the past year in mainstream media, the space has continued to grow at a rapid pace. Not only are artists and gamers finding more value in these virtual worlds but brands have also continued to explore what the space can do for them. Once the Metaverse explodes, humanity is sure to enter a new era… and brands are getting ready to be there early.


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