Community Management Tops Priorities as Crypto Market Collapses

Image courtesy of Spontively

The past decade has seen blockchain technology grow exponentially as use cases like supply chain management, finances, auditing, and many more, continue to gain adoption. With crypto, NFTs, and the metaverse now going mainstream, hundreds of new communities are emerging every day.

While it is hard to determine exactly how many blockchain users are out there, the number is estimated to be in the millions. According to TripleA, there are over 300 million crypto users all around the world. When considering that not every blockchain application requires the use of crypto, the number of blockchain users is likely to be closer to 500 million.

With crypto and blockchain being founded around the idea of decentralization and cooperation, it is natural that hundreds of thousands of communities have formed in the space. Think of any of the projects you have invested in or participated in, that project surely has a social media presence, Telegram group, or Discord server. These hubs are not only means of keeping up to day with announcements but also for investors and supporters to interact, create new projects, and offer suggestions on how to improve.

Some blockchain niches such as gaming present themselves as a natural place for these communities while others like finance, have it a bit harder. However, every founder and dev team understands the need to build communities. Unfortunately, as projects grow, managing their community becomes harder every day, no matter how many moderators or community managers they have.

Moderating and connecting with a community is more than just interacting with random users and answering questions. It represents an opportunity to gather key analytics that can be used for development and marketing at a later stage. As such, it is not a surprise that blockchain organizations are turning to community tools such as Spontivly, just like companies in traditional industries.

Spontivly markets itself as “Google Analytics for community”. This is because of its offering of tools to plan events, measure essential community metrics, and interact with community members. Spontivly’s CEO and co-founder Anthony Nagendraraj says about the startup’s platform:

“Our mission is for every company regardless of size to be able to access their data and build a better community,”

While there are many community managements out there, Spontivly has gained popularity among blockchain and non-blockchain over the past years. Not only has it caught the eye of organizations like Airbnb, SalesLoft, and Hootsuite, but there are over 800 companies currently on the waitlist.

The startup’s success is a testament to the importance that community management has when it comes to making business. With blockchain being even more reliant on a community than other industries due to adoption barriers and regulatory uncertainty, the need for more efficient community building is now clearer than ever… Especially as the crypto market collapses.


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