NFTs present a new and lucrative way to get in touch with their fans. Or at least that’s the thinking behind star athletes Shaun White, Lindsey Vonn, Chloe Kim, and Nathan Chen.
nWay, a subsidiary of Animoca Brands and the maker of the Olympic NFT Digital Pins and the nWayPlay NFT marketplace, today announced the launch of Athletes to Watch, an NFT collection of 2,000 digital collectibles built on the Ethereum blockchain. The inaugural collection will feature 1,000 collectibles, available for purchase on nWayPlay with secondary listings on Opensea, Rarible and other NFT marketplaces.
The Athletes to Watch collection will be released first on nWayPlay in a blind sale with each mint containing one mystery star athlete. This marks the first time nWayPlay has launched NFTs on Ethereum, opening up access to a wider global audience and a step towards including more blockchain support in future updates of the nWayPlay marketplace.
The Athletes to Watch collection gives sports fans and NFT collectors the opportunity to own ultra-rare digital collectibles, with NFTs made up of both still and video images. Available in four different rarities, these non-fungible tokens are the first NFTs from world-renowned athletes including Shaun White, Lindsey Vonn, Chloe Kim, Nathan Chen, and more. Athlete cards will sell for 0.08 ETH and be available on February 4th.
“We’re excited to bring some of the most world-renowned skiers, skaters and snowboarders into the NFT marketplace with the launch of the Athletes to Watch NFT collection” said Taehoon Kim, CEO of nWay. “This is the first time an Ethereum NFT is available from the nWayPlay platform, and we’re excited to bring an even bigger community of collectors and fans together.”